About This Major
- Marketing
- Major/Requirements
- Course Descriptions
- Faculty
- Careers in Marketing

Marketing at Ozarks

Careers in Business

What jobs will be available after I graduate?

General Information
Most entry-level positions for marketing majors reside in sales.

Many marketing majors seek positions in advertising, public relations, sport management, and entertainment. Such positions are difficult to obtain and require breaking in at the bottom level. Seek internships in these fields even if unpaid.

Gain as much relevant experience as possible through internships or summer and part-time positions.

Join the American Marketing Association student chapter and seek leadership roles.
Develop excellent communication skills and the ability to work well with others.

Engage in personal networking to increase job possibilities.

Marketing is good preparation for graduate study in business. An MBA can open greater opportunities, particularly in areas of brand management and market research.

Job Outlook:
Advertising, marketing, promotions, public relations, and sales manager jobs are highly coveted and will be sought by other managers or highly experienced professionals, resulting in keen competition. College graduates with related experience, a high level of creativity, and strong communication skills should have the best job opportunities. In particular, employers will seek those who have the computer skills to conduct advertising, marketing, promotions, public relations, and sales activities on the Internet.

Employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase faster than the average for all occupations through 2014, spurred by intense domestic and global competition in products and services offered to consumers. However, projected employment growth varies by industry. For example, employment is projected to grow much faster than average in scientific, professional, and related services, such as computer systems design and related services, and in advertising and related services, as businesses increasingly hire contractors for these services instead of additional full-time staff. By contrast, a decline in employment is expected in many manufacturing industries.

Related Links:
U.S. Department of Labor - Advertising, Marketing, Promotions, Public Relations and Sales Managers
American Marketing Association
Brand Republic