Marketing at Ozarks

Course Descriptions

MKT 1003 MARKETING CONCEPTS
As the first course in the study of business, Marketing Concepts serves as an overview of the value creation process with emphasis placed on the external business environment. Topics include creating customer value and a study of the business environment including the competitive, cultural, technological, political, and natural environments. Emphasis will be placed on the manager’s role in determining who the customer is in relation to making decisions about the marketing mix (product, price, place, and promotion) within the constraints of organizational resources.

MKT 3103 CONSUMER BEHAVIOR
A study of the influences which affects consumers’ decision making, including demographic and situational factors, social influences, psychological processes, information processing, and various mediating factors. Prerequisite: MKT 1003, Marketing Concepts. MKT 3123 Channel Strategies A study of the strategies involved with the distribution of goods. The focus will be on one of the following: retailing, wholesaling, direct marketing, franchising, or physical distribution. Topics will include providing value through the supply chain, negotiating, pricing, and merchandising tactics. Prerequisite: MKT 1003, Marketing Concepts.

MKT 3133 HOSPITALITY MARKETING
A study of the role of marketing in the dynamic hospitality and tourism industry with emphasis given to the service quality – value relationship. Topics include organizational buyer behavior, market segmentation, building customer loyalty, distribution and promotional as they apply to the tourism and hospitality industry. Prerequisite: MKT 1003, Marketing Concepts.

MKT 3203 PRODUCT STRATEGIES
A study of product quality, service quality, value pricing, brand and category management, packaging, and analyses of competition and customers. Readings and cases are used extensively. Prerequisite: MKT 1003, Marketing Concepts.

MKT 3303 RETAILING
A study of the methods and procedures used in the retail store including arrangements of merchandise, selling policies, store design and location, pricing strategies, and strategic marketing management. Prerequisite: MKT 1003, Marketing Concepts.

MKT 3413 SALES FUNDAMENTALS AND INTERNSHIP
A study of the basic principles of sales success, sales theory, sales techniques, and role playing. The history of selling is emphasized along with the sales person’s role in today’s society. The course applies the study of sales to the sales situation. Summer only.

MKT 3423 SALES MANAGEMENT AND INTERNSHIP
A study of the sales department, sales planning and forecasting quotas, territories performance standards, and analysis and control of distribution costs. In addition to an understanding of sales fundamentals and the mastery of selling skills, this course concentrates on the overall management of the sales process. Major concerns are organization and planning of the sales process, motivation and goal setting, and analysis and cost control. This course attempts to build on the student’s experience in personal selling by adding management understanding and skill. Prerequisite: MKT 3413, Sales Fundamentals and Internship. Summer only.

MKT 3433 SEMINAR IN SALES TRAINING AND INTERNSHIP
A study is made of the most effective ways of training sales persons. The student is taught the responsibility of a sales trainer and fulfills this role through interacting with the sales training programs. This advanced course in sales training is intended for students with a relatively strong background in sales training and management. Prerequisite: MKT 3423, Sales Management and Internship. Summer only.

MKT 4113 PROMOTION STRATEGIES
A study of the promotion mix with emphasis on the planning aspects. Topics include the development of objectives and budgets for the promotion task. Advertising, sales promotion, publicity, as well as the techniques of personal selling, are emphasized in detail. Prerequisite: MKT 1003, Marketing Concepts.

MKT 4203 MARKETING RESEARCH
This course is designed to be the culmination of the student’s marketing studies. Through this capstone experience, students will complete a major marketing project and a comprehensive exam to demonstrate knowledge of the discipline. The course content is a study of research techniques and their applications including the topics of theory construction, the research proposal, research design, measurement, scaling, sampling design, primary and secondary data collection, data preparation, research reporting, and marketing ethics. Prerequisites: Senior status, and Instructor and Division Chair permission.

MKT 4213 INTERNATIONAL MARKETING
A study of the process of globalization and the implications of globalization for businesses and their managers. Topics of concern include: Culture variables, economies, trade and investment policies, and marketing strategy. Prerequisite: MKT 1003, Marketing Concepts.

MKT 4303 E-COMMERCE
As e-Business gains critical mass to be considered a primary segment of the Global economy, this course will consider the consumer attitudes and behavior explaining why e-business is meeting their needs and the strategic factors of successful entrants into this exciting segment. Prerequisite: MKT 1003, Marketing Concepts.

MKT 4313 PUBLIC RELATIONS
This course will provide an overview of the process of public relations, and practice in planning and using various public relations strategies. The course will take a values-oriented approach to public relations practice. Prerequisite: Instructor permission.

MKT 4323 PERSUASION THEORY
A study of the psychological and social forces that influence people to change their beliefs, attitudes, or behavior. The course will provide an overview of persuasion theories from Aristotle to compliance gaining and self-persuasion, with applications in a variety of fields. Prerequisite: Instructor permission.

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