Marketing at Ozarks

Major

The curriculum of the marketing major is designed to provide a basic framework within which the marketing decision-making process occurs. In addition to studying a broad base of business topics, the student is exposed to a specialized curriculum emphasizing the consumer, marketing research, communication, buying and selling practices, the marketing mix, and ethics.

The marketing major prepares the student for graduate school or for employment in sales, marketing research, promotion, and other marketing related careers.

Aside from courses listed in the business core, a course may not be used to satisfy the requirements of two different majors within the Business Enterprise program. Overlapping courses found in the concentration areas must be substituted with other courses as approved by the student’s advisor and the division chair. Internship/practicum credit does not count toward satisfying major/minor requirements.

Requirements for a Major

A major in marketing requires 30 hours of the business core and an additional 24 hours of marketing concentration:

Business Core
3 of the following 1-hour courses:
BSA 1011*, BSA 1021*, BSA 1031*, BSA 1041*, ACC 2003, ACC 2013, ECN 2003, ECN 2013, BSA 3013, BSA 3023, BSA 4003, MGT 2003, MGT 4013, MKT 1003
*One or more of these courses may be waived with the approval of the division chair if the student passes a competency exam. Consult the division office for details.

Marketing Concentration
MKT 3103, MKT 3123, MKT 3203, MKT 4113, MKT 4203, 9 hours of advisor and division chair approved marketing electives.

Prospective students are encouraged to view Ozarks suggested eight semester plans before pursuing a degree in Marketing.

Minor

For those interested in a minor in Marketing, click here.

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